Digital marketing is a requirement of any business or organization that wants to get noticed by today’s consumers. It offers a world of possibilities when it comes to career choices spanning a wide variety of skill sets. One of the most sought-after skills in digital marketing is the SEO expert.

Search Engine Optimization has become a must for any company that wants to be found. An SEO Manager has a list of skills that are highly regarded in the industry. Although many experts can create content and even a content strategy, the efforts of the content team are all wasted without the right SEO.

If you are interested in becoming an asset to the digital marketing community, a role in SEO might be right for you. So let’s look at what exactly is an SEO Manager.

SEO for beginners

Every search someone makes on Google depends on keywords. Keywords are used to determine what content best suits a search inquiry based on the words entered in the search field. Google uses many different search techniques to find the best possible information. The better the source, the higher it will appear on the rankings.

The coveted top spot is hard to obtain because Google uses an ever-changing list of algorithms to find the best results to show their users. That makes it difficult for most companies to get noticed. SEO optimizes the keywords most likely to be searched for a business so that the website is found.

The better the optimization, the higher the ranking. As an SEO Manager, you will oversee the research of SEO to help the digital marketing team run effective campaigns, as well as to optimize the company’s website, social media pages, and other content efforts.